WHY “YES” TO BRANDING IS A MUST.
YES TO BRANDING and why DIY branding may not be the greatest option.
There is no doubt as to why we say “YES” to branding by a designer is the best option for your new or growing business. No shame in the DIY version of your logo or branding, but we believe that DIY branding can hold you back - it has the potential to cause more bad than good.
Ultimately, we get it. The why to your DIY. You are working hard to keep your cost low. PERIOD. Starting a new business can be a little financially tricky. Ultimately, you are trying to establish yourself as a credible business and while it may be tempting to create your own branding to save money - using a professional design can provide significant advantages to your growing business.
5 REASONS TO STICK WITH A DESIGNER:
CREDIBILITY
People know quickly if your business feels legit. Often, DIY logos (or bargain/cookie cutter logos) can appear to be cheap or lacking. Working with a designer can create cohesive, polished brand identities that immediately communicate legitimacy and quality. A DIY approach often looks amateurish and can inadvertently signal that your business lacks resources or professionalism. First impressions matter, especially for new businesses trying to establish trust with potential customers.
VISUAL COMMUNICATION
Designers do much more than make things look beautiful. They strategically craft visual elements that communicate your brand's core values, personality, and unique selling propositions. They understand color psychology, typography, and visual hierarchy – elements that subconsciously influence how customers perceive your brand. Ultimately, they get to know your brand, you and what your hopes and dreams for your business are; creating a branding package that helps get you there.
CONSISTENCY
Consistency is key. Using someone who understands the importance of that consistency across all platforms helps your business touch points like: website, social media, business cards, packaging, and advertising. This consistency builds brand recognition and helps customers quickly identify and remember your business.
UNIQUE
You want unique. You want to stand out. You do not want the same look as everyone else. Your goal is to be recognized immediately and be different. Designers work from a research standpoint to create a brand that stands out. They can help you avoid generic design vibes and develop a unique visual identity that establishes you quickly as unique + set apart.
BRAND STRATEGY
We have said it a million times - and will say it a million more (because it is important). Designers do not simply create logos – they develop brands and brand guidelines to make sure that your visual identity remains consistent as your business grows and expands.
While tools like Canva and template-based design services have made DIY branding more accessible, they cannot replace the nuanced, strategic approach of a designer that your brand deserves. Your brand is often the first point of contact with potential customers – it's worth investing in a strong, professional representation of your business.
Summer + Dreamer believes that collaboration is key to developing your brand. Since we LOVE supporting new business - we do branding a little bit differently. We have multiple approaches to helping you get your business branding and launched. Our goal is to support and empower YOU and your business.